# AI visibility Lite report: Mailchimp (mailchimp.com)

AI-generated answers. Run on Oct 15, 2026: ChatGPT answers at 12:39 PM ET, Perplexity answers at 12:18 PM ET. Prepared by Answer Checkup.

## About this sample

This is an independent sample we made with real ChatGPT and Perplexity answers on Oct 15, 2026, for mailchimp.com. Answer Checkup is not affiliated with Mailchimp or with any other brand named in it. Mailchimp did not ask for it and has not reviewed it.

The ChatGPT answers (25) were collected on Oct 15, 2026 at 12:39 PM ET; all 25 searched the web. The Perplexity answers (25) were collected on Oct 15, 2026 at 12:18 PM ET. Both used the same 25 questions and the same buyer-entered competitors.

## Summary

- Share of voice: Mailchimp was named in 19 of 38 answers to buyer questions that do not name it (50% presence, 26% share of voice among tracked names). Most named tracked competitor: Brevo, in 16 answers (22% share of voice). Most cited domain: mailchimp.com (21 citations).
- Brand signals: Entity clarity 70/100 (simple checklist, partly heuristic). Missing: organization has a logo; organization sameAs links to other profiles; organization has contact data (email, phone, contactPoint or address).

## Module 3: Share of voice and cited domains

Brand presence: 50% of unbranded answers, 100% of branded answers, 62% overall (50 answers).

Competitor source: buyer-provided. Competitors entered by the buyer (5). Tracked: Klaviyo, Constant Contact, Brevo, HubSpot, ActiveCampaign.

### Share of voice, unbranded prompts (buyer questions that do not name the brand) (38 answers)

| Name | Answers naming it | Share of voice | Presence | Avg position | Named first |
|---|---|---|---|---|---|
| Mailchimp (you) | 19 | 26% | 50% | 1.6 | 13 |
| Brevo | 16 | 22% | 42% | 1.6 | 11 |
| Klaviyo | 12 | 16% | 32% | 2.6 | 1 |
| HubSpot | 12 | 16% | 32% | 2.8 | 3 |
| ActiveCampaign | 11 | 15% | 29% | 2.5 | 3 |
| Constant Contact | 3 | 4% | 8% | 4.3 | 1 |

### By engine (unbranded prompts)

| Engine | Answers | Mailchimp | Brevo | Klaviyo | HubSpot | ActiveCampaign | Constant Contact |
|---|---|---|---|---|---|---|---|
| ChatGPT | 19 | 9 | 11 | 7 | 5 | 6 | 3 |
| Perplexity | 19 | 10 | 5 | 5 | 7 | 5 | 0 |

### Top cited domains

| Domain | Citations | Answers | Type | Engines |
|---|---|---|---|---|
| mailchimp.com | 21 | 15 | own | ChatGPT, Perplexity |
| mailerlite.com | 12 | 11 | other | ChatGPT |
| help.brevo.com | 9 | 9 | competitor (Brevo) | ChatGPT |
| hostinger.com | 9 | 9 | other | Perplexity |
| activecampaign.com | 9 | 7 | competitor (ActiveCampaign) | ChatGPT, Perplexity |
| forbes.com | 8 | 8 | other | Perplexity |
| techradar.com | 8 | 7 | other | Perplexity, ChatGPT |
| kit.com | 6 | 6 | other | ChatGPT |
| klaviyo.com | 6 | 6 | competitor (Klaviyo) | ChatGPT, Perplexity |
| mailjet.com | 5 | 5 | other | Perplexity |
| hubspot.com | 5 | 4 | competitor (HubSpot) | ChatGPT |
| emailtooltester.com | 4 | 4 | other | ChatGPT, Perplexity |
| getresponse.com | 4 | 4 | other | Perplexity |
| meetergo.com | 4 | 4 | other | Perplexity |
| monday.com | 4 | 4 | other | Perplexity |

All 66 cited domain(s), most cited first (citations): mailchimp.com (21), mailerlite.com (12), help.brevo.com (9), hostinger.com (9), activecampaign.com (9), forbes.com (8), techradar.com (8), kit.com (6), klaviyo.com (6), mailjet.com (5), hubspot.com (5), emailtooltester.com (4), getresponse.com (4), meetergo.com (4), monday.com (4), twilio.com (4), uk.pcmag.com (4), zdnet.com (4), mailercloud.com (4), attentive.com (3), g2.com (3), salesforce.com (3), trustpilot.com (3), zapier.com (3), albato.com (2), beehiiv.com (2), brevo.com (2), capterra.com (2), constantcontact.com (2), emailoctopus.com (2), en.wikipedia.org (2), gartner.com (2), help.klaviyo.com (2), pcmag.com (2), sender.net (2), telnyx.com (2), omnisend.com (2), benchmarkemail.com (1), blog.hubspot.com (1), bloomerang.com (1), business.com (1), customer.io (1), emailvendorselection.com (1), engagelab.com (1), fitsmallbusiness.com (1), ftc.gov (1), fullstaxx.com (1), hastrust.com (1), help.kit.com (1), intuit.com (1), investors.intuit.com (1), knowledgebase.constantcontact.com (1), leadsbridge.com (1), lemlist.com (1), mailercheck.com (1), pipedrive.com (1), salesmate.io (1), sinch.com (1), support.google.com (1), support.omnisend.com (1), technologychecker.io (1), virtuous.org (1), wpbeginner.com (1), zeeg.me (1), zeffy.com (1), zoho.com (1).

Your domain was cited in 15 answer(s).

Other names that appeared in 2+ answers (heuristic extraction, not in share of voice): MailerLite (15), Kit (11), Omnisend (7), Sender (4), Zoho Campaigns (4), GetResponse (3).

## Module 4: Brand and entity signals

Entity clarity: 70/100. Checklist points, partly heuristic. A low score means fewer clear signals, not a bad business.

| Check | Result | Points | Method | Evidence |
|---|---|---|---|---|
| Organization schema on the homepage | pass | 15/15 | checked | JSON-LD Organization found (name: Mailchimp) |
| Organization has an absolute url on this domain | pass | 5/5 | checked | url: https://mailchimp.com/ |
| Organization has a logo | fail | 0/5 | checked | logo missing |
| Organization sameAs links to other profiles | fail | 0/10 | checked | no sameAs |
| Organization has contact data (email, phone, contactPoint or address) | fail | 0/5 | checked | no email / telephone / contactPoint / address |
| Brand name written the same way across title, schema, llms.txt | warn | 5/10 | heuristic | 4 of 5 name sources contain "Mailchimp" (title: yes; og:site_name: yes; Organization.name: yes; llms.txt H1: yes; h1: no). Missing sources: none. Other spellings in page text: none. |
| About page | pass | 10/10 | checked | found: https://mailchimp.com/about/ |
| Contact page or visible contact email | pass | 10/10 | checked | contact page: https://mailchimp.com/contact/ |
| Wikipedia article with the brand name | pass | 10/10 | checked | exact-title article found |
| Wikidata item with the brand name | warn | 5/10 | checked | item with the same label exists (https://www.wikidata.org/wiki/Q6735673 - email marketing service); not verified to be this business |
| Engines can describe the brand when asked by name | pass | 10/10 | heuristic | Engines named it in 12 of 12 branded answers. Own domain cited in 15 answer(s) overall. |

### How the engines describe the brand (branded prompts)

- ChatGPT: named it in 6 of 6 branded answers. Words used near the name: platform (2), reviews (2), service (1), pricing (1), tool (1).
  - "Mailchimp is an online marketing platform-best known for helping businesses and organizations create and send email newsletters." (prompt: What is Mailchimp?)
  - "Yes-Mailchimp is a legitimate email-marketing service owned by Intuit. (investors.intuit.com)" (prompt: Is Mailchimp legit?)
  - "Overall: Mailchimp gets strong reviews as an easy-to-use email-marketing platform, but complaints often focus on pricing, account or billing problems, and support." (prompt: Mailchimp reviews)
- Perplexity: named it in 6 of 6 branded answers. Words used near the name: reviews (2), platform (1), service (1), scam (1), free (1).
  - "Mailchimp is an online marketing platform businesses use to manage contacts, create and send email campaigns, and automate messages such as welcome or follow-up emails." (prompt: What is Mailchimp?)
  - "Mailchimp is a legitimate email-marketing service owned by Intuit, not a scam, and it's widely used by businesses.[2][9]" (prompt: Is Mailchimp legit?)
  - "Mailchimp reviews are mixed but generally positive for the product itself: users and reviewers often praise its approachable email editor, templates, reporting, segmentation, and integrations." (prompt: Mailchimp reviews)

Not checked: Google Knowledge Graph (needs an API key; not used); Third-party listings such as G2, Capterra, Crunchbase, LinkedIn company page (not crawled); Consumer ChatGPT / Perplexity apps (API answers only); Whether a Wikidata item with the same label is this business (not verified).

## Next steps (from the findings above)

1. Add a logo, sameAs links to your real profiles and contact data (email, telephone or contactPoint) to the homepage Organization JSON-LD. Why: Failed checks: org_logo, org_sameas, org_contact. Engines and search crawlers use this schema to tie the name to the domain. (finding m4.org_schema)
2. Claim or create relevant profiles such as LinkedIn, GitHub, Crunchbase (whichever fit the business) and list them in Organization sameAs. Why: The homepage Organization schema lists no sameAs link; sameAs links give engines independent places that confirm the entity. We did not check which outside profiles exist. (finding m4.org_sameas)

## Prompts and answers

| # | Prompt | Type | Engine | Brand | Position | Competitors named | Cited domains |
|---|---|---|---|---|---|---|---|
| 1 | What is the best email marketing platform for a small business? | unbranded | ChatGPT | yes | 2 | Brevo | mailerlite.com, help.brevo.com, mailchimp.com |
| 2 | What is the best email marketing platform for a small business? | unbranded | Perplexity | yes | 1 | HubSpot, Klaviyo | zdnet.com, zeeg.me, business.com |
| 3 | Best email marketing platform options in 2026 | unbranded | ChatGPT | yes | 4 | Brevo, Klaviyo, ActiveCampaign, HubSpot | mailerlite.com, help.brevo.com, klaviyo.com, support.omnisend.com, activecampaign.com +4 |
| 4 | Best email marketing platform options in 2026 | unbranded | Perplexity | yes | 5 | HubSpot, ActiveCampaign, Klaviyo, Brevo | pcmag.com, meetergo.com, hostinger.com, twilio.com, forbes.com |
| 5 | What are the most affordable email marketing platform options? | unbranded | ChatGPT | no | - | Brevo | zoho.com, sender.net, emailoctopus.com, help.brevo.com, mailerlite.com |
| 6 | What are the most affordable email marketing platform options? | unbranded | Perplexity | no | - | Brevo | techradar.com, mailjet.com, monday.com, forbes.com, mailercloud.com |
| 7 | Which email marketing platform do experts recommend? | unbranded | ChatGPT | yes | 2 | Klaviyo | emailtooltester.com, techradar.com |
| 8 | Which email marketing platform do experts recommend? | unbranded | Perplexity | yes | 1 | HubSpot | zdnet.com, pcmag.com, getresponse.com, hostinger.com |
| 9 | What should I look for in an email marketing platform? | unbranded | ChatGPT | no | - | - | support.google.com, ftc.gov |
| 10 | What should I look for in an email marketing platform? | unbranded | Perplexity | no | - | - | twilio.com, salesforce.com, customer.io, monday.com, hostinger.com +1 |
| 11 | Compare the top email marketing platform options | unbranded | ChatGPT | yes | 2 | Brevo, HubSpot, Klaviyo, ActiveCampaign, Constant Contact | mailerlite.com, help.brevo.com, mailchimp.com, kit.com, klaviyo.com +2 |
| 12 | Compare the top email marketing platform options | unbranded | Perplexity | yes | 1 | Klaviyo, ActiveCampaign, HubSpot | forbes.com, getresponse.com, mailjet.com, hostinger.com, attentive.com +2 |
| 13 | What is the easiest email marketing platform for beginners? | unbranded | ChatGPT | no | - | Brevo | mailerlite.com, kit.com |
| 14 | What is the easiest email marketing platform for beginners? | unbranded | Perplexity | yes | 1 | - | emailvendorselection.com, getresponse.com, zdnet.com, sinch.com |
| 15 | Is there a good free email marketing platform? | unbranded | ChatGPT | no | - | Brevo | sender.net, help.brevo.com, mailerlite.com |
| 16 | Is there a good free email marketing platform? | unbranded | Perplexity | no | - | Brevo | salesforce.com, benchmarkemail.com |
| 17 | Which email marketing platform has the best integrations? | unbranded | ChatGPT | no | - | HubSpot, ActiveCampaign, Klaviyo | hubspot.com, activecampaign.com |
| 18 | Which email marketing platform has the best integrations? | unbranded | Perplexity | yes | 1 | - | uk.pcmag.com, gartner.com, attentive.com |
| 19 | Which email marketing platform is best for a growing business? | unbranded | ChatGPT | yes | 1 | Brevo, Klaviyo, ActiveCampaign | techradar.com, klaviyo.com, activecampaign.com, mailchimp.com |
| 20 | Which email marketing platform is best for a growing business? | unbranded | Perplexity | yes | 1 | - | uk.pcmag.com, zdnet.com, techradar.com, hostinger.com, mailjet.com +1 |
| 21 | Which email marketing platform is the most popular right now? | unbranded | ChatGPT | yes | 1 | - | technologychecker.io |
| 22 | Which email marketing platform is the most popular right now? | unbranded | Perplexity | yes | 1 | - | albato.com, forbes.com |
| 23 | Top-rated email marketing platform with good customer support | unbranded | ChatGPT | no | - | - | capterra.com, g2.com |
| 24 | Top-rated email marketing platform with good customer support | unbranded | Perplexity | no | - | - | techradar.com, forbes.com, hostinger.com |
| 25 | Which email marketing platform gives the best value for money? | unbranded | ChatGPT | no | - | Brevo | mailerlite.com, help.brevo.com, kit.com |
| 26 | Which email marketing platform gives the best value for money? | unbranded | Perplexity | no | - | - | meetergo.com, hostinger.com, fitsmallbusiness.com |
| 27 | Which email marketing platform is best for automation? | unbranded | ChatGPT | no | - | ActiveCampaign, Klaviyo, HubSpot | emailtooltester.com, help.klaviyo.com, hubspot.com |
| 28 | Which email marketing platform is best for automation? | unbranded | Perplexity | no | - | ActiveCampaign | forbes.com, mailjet.com, albato.com, zapier.com |
| 29 | Best email marketing platform for a team of 10 | unbranded | ChatGPT | yes | 1 | Brevo | mailchimp.com, brevo.com |
| 30 | Best email marketing platform for a team of 10 | unbranded | Perplexity | no | - | HubSpot, Klaviyo | forbes.com, monday.com, twilio.com, salesforce.com, meetergo.com +2 |
| 31 | What are the pros and cons of the leading email marketing platform options? | unbranded | ChatGPT | yes | 1 | Klaviyo, ActiveCampaign, HubSpot, Brevo, Constant Contact | mailchimp.com, klaviyo.com, help.klaviyo.com, activecampaign.com, hubspot.com +4 |
| 32 | What are the pros and cons of the leading email marketing platform options? | unbranded | Perplexity | yes | 1 | Brevo, ActiveCampaign, Klaviyo, HubSpot | uk.pcmag.com, blog.hubspot.com, mailercloud.com, activecampaign.com, meetergo.com +6 |
| 33 | Which email marketing platform is easiest to switch to from another provider? | unbranded | ChatGPT | no | - | - | kit.com, mailerlite.com |
| 34 | Which email marketing platform is easiest to switch to from another provider? | unbranded | Perplexity | no | - | ActiveCampaign | emailtooltester.com, wpbeginner.com |
| 35 | What email marketing platform would you recommend for a nonprofit? | unbranded | ChatGPT | yes | 2 | Constant Contact | mailerlite.com, knowledgebase.constantcontact.com, mailchimp.com |
| 36 | What email marketing platform would you recommend for a nonprofit? | unbranded | Perplexity | yes | 1 | HubSpot | fullstaxx.com, bloomerang.com, virtuous.org, capterra.com, zeffy.com |
| 37 | Best email marketing platform for a startup on a budget | unbranded | ChatGPT | no | - | Brevo | help.brevo.com, mailerlite.com |
| 38 | Best email marketing platform for a startup on a budget | unbranded | Perplexity | no | - | Brevo | techradar.com, monday.com, mailjet.com, forbes.com |
| 39 | What is Mailchimp? | branded | ChatGPT | yes | 1 | - | mailchimp.com |
| 40 | What is Mailchimp? | branded | Perplexity | yes | 1 | - | mailchimp.com, en.wikipedia.org |
| 41 | Is Mailchimp legit? | branded | ChatGPT | yes | 1 | - | investors.intuit.com, mailchimp.com |
| 42 | Is Mailchimp legit? | branded | Perplexity | yes | 1 | - | emailtooltester.com, mailchimp.com, hastrust.com, trustpilot.com |
| 43 | Mailchimp reviews | branded | ChatGPT | yes | 1 | - | g2.com, trustpilot.com, techradar.com |
| 44 | Mailchimp reviews | branded | Perplexity | yes | 1 | - | uk.pcmag.com, g2.com, gartner.com, trustpilot.com |
| 45 | What are the best alternatives to Mailchimp? | branded | ChatGPT | yes | 1 | Brevo, Klaviyo, ActiveCampaign | mailerlite.com, help.brevo.com, help.kit.com, klaviyo.com, activecampaign.com +1 |
| 46 | What are the best alternatives to Mailchimp? | branded | Perplexity | yes | 1 | Brevo, ActiveCampaign | zapier.com, mailercheck.com, leadsbridge.com, engagelab.com, pipedrive.com +2 |
| 47 | How much does Mailchimp cost? | branded | ChatGPT | yes | 1 | - | mailchimp.com |
| 48 | How much does Mailchimp cost? | branded | Perplexity | yes | 1 | - | mailchimp.com |
| 49 | Who runs Mailchimp and what does it do? | branded | ChatGPT | yes | 1 | - | intuit.com, mailchimp.com |
| 50 | Who runs Mailchimp and what does it do? | branded | Perplexity | yes | 1 | - | en.wikipedia.org, mailchimp.com |

## Method

- 25 buyer-style prompts (19 that do not name the brand, 6 that do), derived from the site's own description and features plus category templates. Each prompt was asked once on each engine (50 answers).
- Engines: the model behind ChatGPT Free and Go, with web search. The second engine is Perplexity.
- The ChatGPT answers (25) were collected on Oct 15, 2026 at 12:39 PM ET; all 25 searched the web. The Perplexity answers (25) were collected on Oct 15, 2026 at 12:18 PM ET. Both used the same 25 questions and the same buyer-entered competitors.
- Answers approximate, but are not identical to, what people see in the consumer apps. Answers vary between runs; one run per prompt is a snapshot, not an average.
- A name counts as mentioned only when the answer uses it with matching capitalization and does not just repeat the question or say it can't find it. Position is the order in which tracked names first appear in the answer.
- Share of voice = answers naming a tracked name / all tracked-name mentions (brand + listed competitors). Competitor source: buyer-provided. Competitors entered by the buyer (5). Names we did not track are listed separately and are a heuristic extraction.
- Every branded answer that does not count as naming the brand carries a reason tag: not_found (says it can't find or doesn't know it, or points elsewhere), ambiguous (treats the name as ambiguous or asks which one is meant), echo (only repeats the question), refused (declines to answer), other (none of these patterns). Tags are heuristic. Counts in this report use these tags, one per answer, so they add up.
- Cited domains are the source URLs each engine attached to its answer, grouped by domain.
- Brand signals: homepage JSON-LD, title, og:site_name, llms.txt, links to About/Contact pages (probed directly), Wikipedia and Wikidata search APIs, and sentences from branded answers. The entity clarity score is a simple checklist, not an industry standard.

No ranking guarantees. Recommendations are advice, not promises of results.